“La esencia de internet no es la creatividad, sino la comestibilidad.”
“Social media has nothing to do with socialism except first 6 letters, they are the new capitalistic means of production and seeding. The question whether they contribute to the common wealth or satisfy egoistic needs and ambitions, I will leave open for now…”
“Advertising is what you do, not what you say. The best advertising is an action, not a message driven communication act.”
Welcome to the creative age - Mark Earls
“School is the advertising agency which makes you believe that you need the society as it is.”
Marshall McLuhan - The book of probes
“If you can’t imagine anyone linking to what you’re about to write, don’t write it.”
“But will the New York Times still exist on paper? Of course, because people will hit the print button.”
“Twitter is about conversation. Not about posting self-referential links or being otherwise self-promotional. We’ve got enough navel-gazing in the ad business.”
“Cuidado con la baba de caracol que vamos dejando: si se une toda la información no clasificada, muchas veces emergerá algo que debería estar clasificado.”
Loretahur (diapo 37)
“People don´t engage with each other to exchange viruses, people exchange viruses as an excuse to engage with each other.”
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